Resource Person in Out-Of-Home Media : Lloyd Tronco
Lloyd Tronco
Media Strategist and Channels Specialist
Out-Of-Home Media Advocate
Lloyd Tronco is a recognized thought leader in Out-Of-Home Media in the Philippines. His experience in Out-of-Home (OOH) media, runs to 30 years having grown up in a family business which provided billboard space in the Visayas and Mindanao.
Tronco Advertising Co. Inc., based in Bacolod City was started in 1977 by the late advertising executive Larry Tronco.
In 2001, as Out-of-Home (OOH) media began gaining popularity in the Philippines. Lloyd was hired by McCann Erickson Philippines’ media unit, Universal McCann to be part of a team specializing in out-of-home media.
At Universal McCann, he handled the Out-of-Home (OOH) media requirements of the agency, serving the requirements of Coca-Cola, Cathay Pacific, Mastercard, and Globe Telecom until early 2005.
Following the stint with Universal McCann, he set up a consultancy which developed the business of OOH media vendors, and serving the Out-of-Home (OOH) media needs of various media agencies such as OMD, Touch DDB, MEC and more. He is a Certified Digital Marketer and is an advocate of Out-of-Home (OOH) and digital channels to achieve maximum awareness for brands.
Lloyd is one of the regular speakers in Media Outlook, the annual industry forum which forecasts media trends in the Philippines. He served as the Vice President of OAAP in 2013.
