MEDIA OUTLOOK 2015
December 16, 2014, Tuesday, 1:30-5:00PM
Fairmont Hotel, Makati Avenue, Makati City
2015 will be an interesting year for the media industry in the
Philippines as the ASEAN integration and pre-2016 election fever takes
center stage among other developments.
The Media Outlook 2015 will present more than the usual economic
forecasts we get from different media groups. Very few forums touch on
the topic of marketing communications, particularly trends and forecasts
for the coming year. These relevant questions should be addressed -
‘Will TV continue to be the dominant consumer touch point?’ ‘What is the
state of out-of-home and billboard advertising? How fast are Filipinos
becoming digital? How’s uptake for radio and print media?’
These are just some of the questions that a Panel of Experts will answer and provide information in the Media Briefing.
The Panel of Experts is composed of the following:
1. Gabriel V. Buluran, General Manager, Kantar Media Philippines
2. Lloyd Tronco, Executive Director, PhilCourse
3. Jay Bautista, General Manager, Strategic Consumer and Media Incites, Inc.
KEY TOPICS
1. TV Ratings and Radio Ratings by Gabriel V. Buluran, General Manager of Kantar Media Philippines
I. The state of TV viewing in the Philippines
a. Urban vs Rural viewing
b. Top channels
c. Top Genres
d. Twitter and TV viewing
II. Kantar and KBP radio ratings data
a. Radio listening trends across the country
b. Popular stations
c. Popular genres
d. Impact of mobile technology on listening habits
III. Advertising Expenditure information
a. Value of Philippine advertising in 2014
b. Prospects for 2015
c. Top advertisers
d. Top categories
2. The Outlook for OOH by Mr. Lloyd Tronco, Executive Director of PhilCourse
I. Latest audience measurement information
a. Estimate of OOH’s reach
b. Profile of consumers exposed to OOH
c. Popular OOH executions
d. Latest OOH advertising figures
e. Forecast for 2015
3. Results of the recently completed National Urban Media Insights Study
by Jay Bautista, General Manager of Strategic Consumer and Media
Incites, Inc.
a. Popular touch points for Filipinos
b. Latest online trend
c. Latest mobile trend
d. Digital and Traditional media (competition vs collaboration)
Discounts and Payment Scheme
PHP 4,000 + VAT inclusive of meals and kit
- Package of 5 Delegates + 1 Free
- 10% Discount to Past Delegates
- 20% Discount to Academe/ Students/ Government
LEARN MORE:
www.fmi.com.ph
Who Should Attend
CMOs, Managing Directors, Advertising/Marketing Managers, Brand
Managers, Category Managers, Product Managers, Corporate Communication
Managers, Media Planner/Managers, Publishers, Advertising Suppliers,
Entrepreneurs, Academics, Students, Government, and those involved in
advertising and marketing.
For Sponsorship and Registration
Call: +632 – 896 0639, 896 0637
Fax: +632-890-2101, 896 0637
Email:
norelyn@fmi.com.ph
Visit website: www.fmi.com.ph
