In the beginning, there was only outdoor advertising
Advertising
in the early time were mere message carved in stone plates, and notices printed
on walls. It was only the form of advertising then, it was outdoor advertising.
And outdoor advertising, for time,
enjoy this monopoly until print, (newspaper and magazines) and radio
technologies were invented and developed. Up the early 1960s in the
Philippines, outdoor advertising was regarded as the primary advertising
medium, a status reinforced when 15 established outdoor advertising companies
organized themselves into one, cohesive, solid voice to form the Outdoor
Advertising Association of the Philippines Inc (OAAP) on August 13, 1964. Its
purpose was to promote the growth of the outdoor advertising in the Philippines
by establishing its own Code of Ethics.
Fifteen founding members made up of
its first aggrupation: ACME Neon Lights, Advertising Associates, Hi-Art
Reproduction, House of Racor, Luzon Advertising, Manalang Advertising, Manila
Neon Lights, Martin Outdoor, MJ Gonzales & Associates, Modern Advertising,
Outdoor Advertising of the Philippines, Lunod & Associates, Sierra Neon,
United Neon Lights, and Universal Sales Promotions.
Outdoor Advertising has gone a long
way: From stone and wall carvings, to hand painted billboards, and now to
high-tech, large-format photographic print, 3D inflatable, and big screen
electronic signages. And then there are the undying, reliable, and colourful
neon signs lightning up the city nightlife.
Only in outdoor advertising can show
the signs of the times like no other advertising medium. In one glance, outdoor
advertising blends wonderfully past, present and future.
The 1964 FOUNDERS
1. Acme Neon
Lights’
2. Advertising
Associates Inc.
3. HI-Art
Reproduction
4. House of
Ractor
5. Luzon
Advertising
6. Manalang Advertising
7. Manila Neon
Lights
8. Martin
Outdoor
9. MJ Gonzales
& Associates
10. Modern
Advertising
11. Outdoor
Advertising of the Philippines
12. Lunod &
Associates
13. Sierra Neon
14. United Neon
Lights
15. Universal
Sales Promotions
OAAP VISION
We envision
an association whose members abide by the Code of Ethics in the practice of
their profession and guided by the principle of self-regulation, and be the
only outdoor advertising association recognized by the advertising industry as
well as the government.
OAAP MISSION
We
endeavour members to be responsible citizens who practice self-regulation
within our industry and who collaborate with the government as we observe
public safety, environmental concerns, the rule of law and respect for one
another in the practice of our profession vis-a-vis promoting the greater
importance of the outdoor media in the service of our advertising industry, our
community and our country.
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