Wednesday, July 29, 2015

Research Shows Great Number Of Consumers Exposed to Out-Of-Home Media

Media research guru, Jay Bautista shows media consumption
of today's consumers
MANILA, Philippines - More consumers are being exposed to out-of-home media these days.  In the recently concluded Mobile Summit Manila 2015 at the Enderun Tent in Taguig, media research guru, Jay Bautista, showed the various relevant media touchpoints in use today.  While free TV is still dominant, 70% of consumers acknowledge having been exposed to OOH Media within the past 7 days.

As the traffic situation in the metropolis worsens, there is indeed more sense in reaching consumers via OOH media.

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Related Post:

Makati Ordinance sets limits on size, height, location of Billboard and Signage

The Billboard and Signage Ordinance of Makati has taken effect last Monday, June 30, 2014, and the city government will be evaluating all existing and proposed non-mobile billboards and signage in the city according to its provisions and guidelines on dimensions, height, illumination and location, among others.  Makati Mayor Jejomar Erwin S. Binay said City Ordinance No. 2013-A-044 provides regulations covering all billboards and signage in the city...Read More


Wednesday, July 29, 2015 , , ,

Tuesday, July 28, 2015

OAAP History

In the beginning, there was only outdoor advertising...

Advertising in the early times were mere messages carved in stone plates, and notices printed on walls. It was only the form of advertising then, it was outdoor advertising.

Outdoor advertising, for a time, enjoyed this monopoly until print, (newspaper and magazines) and radio technologies were invented and developed. Up the early 1960s in the Philippines, outdoor advertising was regarded as the primary advertising medium, a status reinforced when 15 established outdoor advertising companies organized themselves into one cohesive, solid voice to form the Outdoor Advertising Association of the Philippines Inc (OAAP) on August 13, 1964. Its purpose was to promote the growth of the outdoor advertising in the Philippines by establishing its own Code of Ethics.
 
Fifteen founding members made up of its first aggrupation: ACME Neon Lights, Advertising Associates, Hi-Art Reproduction, House of Racor, Luzon Advertising, Manalang Advertising, Manila Neon Lights, Martin Outdoor, MJ Gonzales & Associates, Modern Advertising, Outdoor Advertising of the Philippines, Lunod & Associates, Sierra Neon, United Neon Lights, and Universal Sales Promotions.
 
Outdoor Advertising has gone a long way: From stone and wall carvings, to hand-painted billboards, and now to high-tech, large-format photographic print, 3D inflatable, and big screen electronic signages. And then there are the undying, reliable, and colourful neon signs lightning up the city nightlife.
 
Only in outdoor advertising can one show the signs of the times like no other advertising medium. In one glance, outdoor advertising blends wonderfully past, present and future.



The 1964 FOUNDERS
1.    Acme Neon Lights’
2.    Advertising Associates Inc.
3.    Hi-Art Reproduction
4.    House of Ractor
5.    Luzon Advertising
6.    Manalang Advertising
7.    Manila Neon Lights
8.    Martin Outdoor
9.    MJ Gonzales & Associates
10.  Modern Advertising
11.  Outdoor Advertising of the Philippines
12.  Lunod & Associates
13.  Sierra Neon
14.  United Neon Lights
15.  Universal Sales Promotions


OAAP VISION
We envision an association whose members abide by the Code of Ethics in the practice of their profession and guided by the principle of self-regulation, and be the only outdoor advertising association recognized by the advertising industry as well as the government.

OAAP MISSION
We endeavour members to be responsible citizens who practice self-regulation within our industry and who collaborate with the government as we observe public safety, environmental concerns, the rule of law and respect for one another in the practice of our profession vis-a-vis promoting the greater importance of the outdoor media in the service of our advertising industry, our community and our country.
Tuesday, July 28, 2015 , , ,

Friday, July 24, 2015

OAAP National Summit 2015

JOIN THE OAAP NATIONAL SUMMIT
August 21-23, 2015
Waterfront Insular Hotel, Davao City

LET’S GO OUTDOOR …

OUTDOOR IS ... inside, outside, roadside, above ground, below ground,
on the move and much more.  (Source: OAAA)

OAAP Members and other OOH Practitioners & Industry Players from Luzon,
Visayas and Mindanao are invited to join the “OAAP National Summit”
to be held in Davao City.  The basic itineraries are as follows:

August 21 (Friday)     -   Arrival / Free day / City Tour
     
August 22 (Saturday) -  Registration / Orientation / Seminar and Fellowship (whole day event)
                                                     
August 23 (Sunday)   -  Kadayawan Festival Immersion / Departure

MAKE YOUR RESERVATION NOW!!!
CALL US AT THE OAAP SECRETARIAT:
843-8201 / 751-0255/ Globe 0917-5149781 Smart 0998-5403023
E-Mail: wheng.oaap@yahoo.com/rowenareyes.oaap@gmail.com
             
CONTACT PERSONS IN OAAP REGIONAL CHAPTERS:

NORTH CENTRAL LUZON CHAPTER
MR. RAMIL B. GUTIERREZ - 0922 889 6992 / 0927 619 0291 / sightssites.printing@gmailcom

VISAYAS CHAPTER
MS. LILIA LOMOCSO – 0920 910 5659 / lml_40@yahoo.com
MR. JEREMY HUANG – 0917 322 3220 / jeremy.huang@richmedia.com.ph

MINDANAO CHAPTER
MR. DHAWELL B. MINOZA – 0925 557 9015 / apmdhawell88@gmail.com
MS. VANGIE EVANGELISTA – 0922 874 3097 / vangie_apm@yahoo.com

Delegates’ Registration Fee: Php 2,000.00
(exclusive of hotel accommodation and airfare)



Click here for OOH Marketplace:


Friday, July 24, 2015 , , , , ,
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